The decision to trademark the pose arose after several entities attempted to register the image without Dikec's consent. Upon learning of these unauthorized efforts, Dikec moved quickly to file for a trademark with the Turkish Patent and Trademark Office, ensuring that he maintains exclusive rights over the use of his image. This move not only protects his intellectual property but also prevents others from commercially exploiting his likeness without permission.
How the Pose Became a Worldwide Sensation
Dikec’s cool and calm stance during the intense shooting competition grabbed the attention of viewers worldwide. The image of him with one hand casually in his pocket became an instant hit online, sparking memes and even drawing comparisons to characters like James Bond. The pose was so popular that even Elon Musk, the well-known entrepreneur, shared a video of himself imitating it on social media.
The pose wasn’t just a hit online; it also started showing up on various products like T-shirts, mugs, and phone cases, especially in Turkey. However, many of these items were sold without Dikec’s consent, which made it clear that he needed to protect his image legally.
Why Trademarking Matters
For Dikec, trademarking his pose was more than just a way to make money; it was about protecting his rights as an athlete. Viral moments can quickly be turned into unauthorized merchandise, and athletes risk losing control over their personal brands if they don’t take immediate action against it. By trademarking his pose, Dikec ensures that he has the final say in how it’s used, and that no one else can profit from it without his permission.
Trademarking a pose or gesture gives the owner the legal right to stop others from using it in ways that could confuse fans or harm their brand. In Dikec’s case, it also opens up opportunities for him to work with companies and brands in ways that align with his image, potentially leading to new sponsorships and business deals.
The Growing Importance of Personal Branding in Sports
Dikec isn’t the only athlete who has taken steps to protect their signature moves. In recent years, more and more athletes have realized the value of their unique poses and celebrations, and have decided to trademark them.
One famous example is Usain Bolt, the Jamaican sprinter who trademarked his "Lightning Bolt" pose. This allowed Bolt to control how his victory gesture was used in marketing and on products, helping him build a global brand even after retiring from the sport. Cristiano Ronaldo, the famous soccer player, has also capitalized on his "Sii" celebration, a jump and spin he does after scoring a goal. This move has become so iconic that it’s often mimicked by fans and other players, and has been used in various marketing campaigns.
For Yusuf Dikec, trademarking his pose is a smart move that not only protects his image but also shows that he understands the business side of sports. As more athletes become aware of the importance of their personal brands, we can expect to see even more trademarked poses and gestures in the future, blending sports, entertainment, and business even further.
