Louis Vuitton

Founded in 1854 by Louis Vuitton in Paris, France, Louis Vuitton is an iconic luxury fashion brand renowned for its exquisite craftsmanship and signature monogram canvas. The company's journey began with Louis Vuitton's invention of a flat-bottomed, stackable trunk, revolutionizing travel luggage. The brand quickly gained favor among aristocrats and the elite. The distinctive LV monogram, featuring the interlocking letters and floral motifs, became a symbol of luxury. Louis Vuitton registered its first trademark on December 15, 1896, for the iconic monogram canvas, marking a significant step in protecting its unique and recognizable brand identity.

Louis Vuitton is highly vigilant in monitoring its trademarks and has a history of taking legal action against those attempting to infringe upon its brand. The company files trademark lawsuits against entities producing counterfeit goods or imitating its distinctive designs. In 2008, Louis Vuitton filed a lawsuit against Hyundai Motor Co. over a commercial that featured a basketball adorned with designs reminiscent of Louis Vuitton's trademarked pattern. Louis Vuitton claimed that the ad, which also featured a basketball player spinning the ball on his finger, created confusion and diluted the luxury image associated with its brand. In 2014, Louis Vuitton filed a lawsuit against My Other Bag (MOB), a small American company producing canvas tote bags featuring illustrations of famous designer handbags, including a caricature of Louis Vuitton's monogram. Louis Vuitton claimed that MOB's bags infringed on its trademarks and created confusion among consumers. The case went through several legal proceedings, with Louis Vuitton arguing that the parody use was still causing harm to its brand. However, In 2016, a U.S. appeals court ruled in favor of My Other Bag, stating that the use was indeed a protected parody.