Learn More about the importance of brand protection

Industry-specific insights, key indicators and case studies that inspire.

Hero - general industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 29

    Perceived importance of brand

  • 12

    Willingness to pay premium for brand

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August, 20215 minutes read

How long does it take to register a trademark?

We have looked into the last 1,000 trademarks registered in main intellectual property offices, including USPTO (United States), UKIPO (United Kingdom), EUIPO (European Union), CNIPA (China), CIPO (Canada), ROSPATENT (Russia), IPA (Australia), BOIP (Benelux), IGE-IPI (Switzerland), NIPO (Norway) and KIPO (Republic of Korea), exploring the average time it takes for a trademark to be registered in the selected jurisdictions.

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August, 20213 minutes read

5 ways to boost your online marketing through trademark registration

Trademark registration provides a wide range of practical benefits that can effectively boost your online presence and effectiveness of online marketing. Team Trama has put together a list of 5 ways to boost your online marketing through trademark registration.

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January, 20215 minutes read

EUIPO grant now available: Get up to 1500€ to register a trademark and protect intellectual property

Brand protection in the form of a trademark registration leads to a positive impact on business performance but also allows for a more effective protection of the brand’s uniqueness in the eyes of the consumers. Small and medium sized enterprises (SMEs) account for 99% of all companies in the EU, creating over 2/3 of the employment opportunities. European Union Intellectual Property Office (EUIPO) has introduced a new grant opportunity allowing these companies to get up to 1500€ to support their brand protection efforts.

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September, 20205 minutes read

The most common mistake when registering a trademark

One of the most common mistakes in the registration of a trademark is the lack of distinctive character of the registered mark, which usually leads to the rejection of the application by the Trademark Office.

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August, 20205 minutes read

How to register a trademark

Trademarking your brand is easier than you might think if you follow all the rules.

Protect your brand and think about its future with trama™

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