Apple Inc. v. IOTE BV

Fashion is one of the biggest industries in the world. Global market value of the clothing industry was set to $1.7 trillion dollars in 2021 and expected to enjoy a 6.1% growth to $1.95 billion dollars in 2022-2023 according to two different research reports by Euromonitor and McKinsey [1]. This article highlights why trademark registration is of a crucial importance for fashion retailers.

Many celebrities have taken the entrepreneurial path and have commenced branding programs using their intellectual property to sell a variety of goods and services. In order to do that, they first must register official trademarks — for their names, their children’s names, their catchphrases, and their song lyrics. Some of them are successful, and some are not. From Donald Trump’s catchphrase “You’re Fired” to Beyoncé registering the names of her children, here are seven most interesting things celebrities have tried to trademark.

Numerous entrepreneurs could start their story with the words “inspired by life” and Tom Revill, the founder of Plank hardware, is certainly one of them. “Plank Hardware all started with a few planks of wood and a new flat. We found that finding the right hardware at a reasonable price wasn’t so easy. We were so happy with the final pieces that we started making and selling them to friends, family and online. As a start-up, we’ve invested everything into our products and building our brand, so protecting that is really important to us.”