Volvo Trademark Holding AB v. HEBEI AULION HEAVY INDUSTRIES CO., LTD.

Volvo Trademark Holding AB

Case details

Plaintiff: Volvo Trademark Holding AB

Defendant: HEBEI AULION HEAVY INDUSTRIES CO., LTD.

Case no.: R1870/2010-1

Jurisdiction: European Union

Industry: Cars

Decision date: 19 Jul, 2011

Subject matter: Dissimilarity of signsIdentity of goods and servicesLikelihood of confusionNature of the goods and services

Decision

There is no similarity between the earlier marks and the challenged mark, as it is the case at hand, the reputation or recognition enjoyed by the earlier marks and the fact that the goods or services respectively covered in Classes 7 and 12 are identical is not sufficient for it to be found that there is a likelihood of confusion. The consumer displays a high level of attention at the time of purchase of such goods. In this respect it should be recalled that it is consistent law that this fact reduces the likelihood of confusion between signs covering such goods. The appeal is dismissed.

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Comparison of Trademarks

VOLVO

LOVOL

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