A registered trademark protects the brand only in the context of the categories of goods and services defined in the application. The underlying reason stems from the very purpose of trademark registration, which is to protect the distinctiveness of a brand and prevent consumer confusion. Similar trademarks used for different categories of products and services (e.g. a restaurant and a software company) are highly unlikely to create consumer confusion and, therefore, will likely be both allowed to register their trademarks and co-exist in the market.
Hence, the selection of particular goods and services represents a key part of the trademark registration process, consequently defining the scope of brand protection.
The selection of classes is a complex process, one that we tend to receive the most questions about. If you plan to get a trademark and are not sure about which classes to select, below, you can find our answers to some of the frequently asked questions on the topic that will hopefully shed some light on the matter.
Do the lists of goods and services vary depending on the country?
Does the price of trademark registration depend on the number of classes?
How should I choose classes of goods & services for my trademark application?
Can we narrow the list of classes on trademark application to minimise the risk of opposition?
How do I register a trademark for multiple goods or services?
How can I know that I've opted for the proper classes of goods and services?
How can I ensure the descriptions of goods and services in my trademark application are correct?
Do we need the trademark Class 35 to sell products on Amazon?
How many classes of goods and services do I need to protect a mobile app and SaaS website?
Which class should I use for trademarking our HR consultancy services?
In which class do we need to register our trademark if we run a hotel?
What trademark classes should I choose for my barber business?
Do animations on youtube/social media count as a new trademark class?
Is there a category in which I can register a trademark for our accounting firm?
How many classes would we need for a trademark for a furniture manufacturer?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
