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Importance of brand in the construction industry

Insights, key indicators and case studies that inspire the creators of our homes and cities.

Hero - construction industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 23

    Perceived importance of brand

  • 6

    Willingness to pay premium for brand

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July, 20213 minutes read

Stories of our clients: Plank Hardware

Numerous entrepreneurs could start their story with the words “inspired by life” and Tom Revill, the founder of Plank hardware, is certainly one of them. “Plank Hardware all started with a few planks of wood and a new flat. We found that finding the right hardware at a reasonable price wasn’t so easy. We were so happy with the final pieces that we started making and selling them to friends, family and online. As a start-up, we’ve invested everything into our products and building our brand, so protecting that is really important to us.”

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February, 20215 minutes read

Stories of our clients: ForZet, architecture and design studio

All architects have their own unique style. Successful projects speak for the architect and provide the most effective marketing strategy. In the field of architecture, it is the name of the architect which communicates quality and provides the basis for the brand’s success. Learn more about the story of ForZet, an architecture and design studio that has allowed Trama to help their brand protection efforts.

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December, 20207 minutes read

12 good reasons for furniture companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for furniture companies. This article presents a concise summary of 12 key reasons why every furniture retailer should think about registering for a trademark.

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December, 20207 minutes read

12 good reasons for construction companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for construction companies. This article presents a concise summary of 12 key reasons why every creator of our homes and cities should think about registering for a trademark.

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