$40 billion estimated market value and 1,000+ fold increase in the number of trademark applications. Those are some of the breathtaking facts about non-fungible tokens (NFTs) that have captured substantial attention from the public, regulators, established brands and last but not least, IP specialists. This article presents a trademark perspective on NFTs, exploring this novel phenomenon and emerging issues.
Importance of brand for online retailers
Insights, key indicators and case studies that inspire e-commerce providers.
Key indicators on the importance of brands
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
Perceived importance of brand
Willingness to pay premium for brand
The story of Karolis Dieliautas, the founder of Comfier Sleep, reveals that environmental sustainability and exceptional quality of a product can in fact go hand in hand, resulting in a brand loved by the customers and definitely worth protecting.
Adversity gives rise to greatness. The very idea to launch Natural Health Store came from facing the risk of redundancy. Nowadays, this family-owned business has created brand recognition worth protecting.
Have you ever had a day at work that just didn’t seem to end? Mooday Memos can help brighten your mood with the colourful and sassy stationery sold under this brand! Together with Nita Ukkonen, the founder of Mooday Memos, we explore the origins of this remarkable idea as well as the importance of brand protection.
Gaining access to Amazon Brand Registry is one of the key reasons why our clients consider trademark registration. VAReleyTech, run by Adrian Vizireanu, is one of the retailers you can find on Amazon platform and it was this promise in combination with the desire to protect own creations that led him to register the trademark with Trama.
In May 2017, Amazon introduced its Brand Registry with the goal of enhancing the protection and performance of brands selling on Amazon. Registered trademark is one of the key requirements for enrolling in this program. This article reviews the main benefits as well as provides an overview of the trademark registration process necessary to benefit from the advantages offered as part of Amazon Brand Registry.
Jana Cicmanová, the founder of EMI, is yet another satisfied client of Trama. Her story of creating a successful Slovak brand that enhances the comfort in thousands of homes through unique textile products is worth reading and we firmly believe that it will be inspirational for your brand protection efforts.
Is the ideal hosting domain for your brand already taken? Learn more about the situations in which a successful registration for a trademark can help you to regain control of your online presence.
Are you still wondering if trademark registration is the right course of action for you? Have you heard all the reasons but are left unsure how trademark registration can help your business? This article presents a detailed list of 12 good reasons why trademark registration should be considered by all online retailers.
Trama has become one of the trusted partners for Shoptet, a leading provider of e-commerce solutions in Slovakia and Czech Republic. This partnership is destined to enhance the awareness about the importance of brand protection, reducing the number of infringement attempts and costly resolutions.