Written by Jan Buza
Co-founder of Trama
In most cases and jurisdictions, you are not required to prove the usage of the logo before registering it. You can register a logo you plan to use in your brand's communication in advance, and once your brand launches, you can start using your already registered logo. That way, you don't risk the possibility of infringement right from the get-go. Also, you can avoid a situation in which you launch a brand only to find your logo is already taken by someone else.
One exception is the United States. You don't strictly need to use your logo in business before filing here either, but there are some limitations:
Someone has raised an opposition against my trademark. What shall I do?
If I register a figurative trademark, will the wording be registered as well?
Do I need to be using my logo in business before filing a trademark application?
What is the exact cost involved in registering a trademark worldwide?
What colour version of the logo should I choose when registering a trademark?
What are the advantages of registering a trademark under our business name?
How do I transfer the trademark ownership to my new company?
Will a change of font have an impact on word mark registration?
What is better - owning a trademark as a sole proprietor or an LLC?
What is the process of getting a worldwide trademark for my brand?
Does the choice of font impact the registration of a word mark?
If I own a trademark in one country, doesn't it make it easier to get in in other countries?
If a trademark has multiple owners, how are the rights and responsibilities shared?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
