First-to-File

The First-to-File trademark system is a system for registering trademarks in which the first person or entity to file an application for a particular mark with the relevant government agency is generally awarded the registration. In this system, ownership of a trademark is based on the registration of the mark, rather than actual use of the mark in commerce.

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From our blog

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Perceived similarity of trademarks: Lessons from Starbucks trademark disputes

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12 good reasons for food & drink retailers to register a trademark

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