Trademark Renewal

Trademark renewal in trademark law refers to the process of renewing the registration of a trademark after its initial registration period has expired. In most countries, including the United States, Canada, and the European Union, a trademark registration is initially valid for a period of 10 years, and can be renewed for additional 10-year periods as long as the trademark owner continues to use the trademark in commerce and meets the renewal requirements.

The renewal process typically involves filing a renewal application with the relevant trademark office and paying the renewal fee. The renewal application should include information about the trademark, such as the registration number, the goods and services for which the trademark is registered, and any changes to the ownership or use of the trademark since its initial registration.

Easy trademark renewal

Renew your trademark for the next decade in just 4 steps.

Related terms

From our blog

Stories of our clients: Take on Goliath

“A lot of businesses focus on the product: what's good about the product, what makes the product so different, the unique selling proposition. You hear these phrases all the time. Take On Goliath looks at things a little differently. We go far enough back to see what's needed to support the consumer, the retailer, the wholesaler, and then the brand itself.” Read the full story of Dave Christie, the founder of Take on Goliath, another inspiring brand protected by Trama that helps SME businesses be seen and heard more.

7 unusual celebrity trademark registrations

Many celebrities have taken the entrepreneurial path and have commenced branding programs using their intellectual property to sell a variety of goods and services. In order to do that, they first must register official trademarks — for their names, their children’s names, their catchphrases, and their song lyrics. Some of them are successful, and some are not. From Donald Trump’s catchphrase “You’re Fired” to Beyoncé registering the names of her children, here are seven most interesting things celebrities have tried to trademark.

Stories of our clients: Natural Health Store

Adversity gives rise to greatness. The very idea to launch Natural Health Store came from facing the risk of redundancy. Nowadays, this family-owned business has created brand recognition worth protecting.