Trademark Dictionary
A suggestive trademark is a type of trademark that suggests or implies a characteristic or quality of the goods or services being offered, without directly describing it. A suggestive trademark is stronger than a descriptive trademark but not as strong as a fanciful or arbitrary trademark.
A suggestive trademark requires some level of imagination or thought on the part of the consumer to understand the connection between the trademark and the goods or services being offered. Suggestive trademarks often evoke a feeling or image that is related to the goods or services, but they do not directly describe them.
“We focus on making simple and delicious chocolate, ethically sourced and without additives. That’s the real alchemy where you take something that does not exist and turn it into a reality that people can see, taste, touch and smell.” Jose and Julie first met in Culinary School in Seville and it has been their dream come true to establish Eonce Chocolate, a delicious brand proudly protected by Trama.
Trademark registration can be viewed as a crucial step towards the market success. This article presents a closer look into the role of trademark registration in the success stories of Jacuzzi, Ping-Pong and Zamboni, for which the trademark has become more renown than the very product these brands describe.
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
