Trademark Dictionary
Visual similarity in trademark law refers to the resemblance between two or more trademarks in their visual appearance. This includes the shape, color, design, and other visual elements of a trademark that are likely to be noticed by consumers.
When assessing the visual similarity between trademarks, trademark authorities and courts consider various factors such as the degree of similarity or dissimilarity in appearance, the overall impression created by the trademarks, and the similarity of the goods or services for which the trademarks are used. They also take into account the level of attention of the relevant consumers and the likelihood of confusion that may arise as a result of the similarity between the trademarks.
Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.
There is a myriad of reasons why trademark registration is of a crucial importance for providers of educational services. This article presents a concise summary of 12 key reasons why every brand in the education sector should think about registering for a trademark.
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
